As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
In her introduction, Grace Lees-Maffei explores what makes a design 'iconic', and fifty essays by leading design and cultural critics tell the story of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate or love to hate and which form part of the fabric of our everyday lives.
LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.
It is not intended to be prescriptive, but is rather the outcome of a detailed design analysis of the works of a number of industrial and architectural designers. The authors sought to compare the cultural outcomes of vernacular design in an attempt to show that the design process does not need to be difficult or complicated.
This book seeks to present a critical assessment of design processes which achieve innovation in the fields of both architectural and industrial disciplines. The book is therefore about creativity, design strategies and innovative understanding. With decades of academic experience, the authors are keen on the idea that creativity can be taught.
They wrote this book from an ongoing pedagogical need to show students that the creative palette has a wide range. Case studies and their related theory which support this view are included within the chapters.
I love the building of the front page of the book. Do you know were I can find the instructions and list of parts?. Congratulations for your book. I did not design that model, and I do not have instructions or a partslist to share.
I have asked the LEGO artist who designed that model about providing instructions, but I think he is too busy at this time. Thanks for sharing this with us Tom. Your email address will not be published.
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A joy for those who aren't able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colorful celebration of the endless experiences possible with LEGO bricks. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand's core ethos and ideals.
Brick City is a celebration of the world's favourite buildings and urban icons, recreated solely using LEGO bricks. While to many, LEGO bricks are 'just a toy,' to an ever-growing army of fans they provide a challenging and enjoyable modelling medium. LEGO models created by adult fans though, don't resemble those that many people created as a child. Created by masters of their medium, these fabulously detailed models may contain thousands of pieces - or perhaps just a handful.
Either way, the talented artists have an intimate knowledge of every piece and colour available; skilfully choosing the ideal piece to recreate a well-known landmark. Sometimes creating a model indistinguishable from the real thing, or evoking the spirit of a building in just a few small pieces. In this book, Warren Elsmore takes us on a world tour and explores more than 12 global cities and their iconic structures.
Each city is examined and recreated in LEGO form. Comprising amazing artwork, exploratory photographs, and detailed breakdowns, Brick City looks at the essence of what makes an urban landscape recognisable.
Skip to content. LEGO Architecture. Beautiful LEGO. A Million Little Bricks. Eleven Days. Eleven Days Book Review:. From a Brazilian fan xxx. This book contains 12 models that explore architecture with Lego. I ended up building two different […].
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